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SIMBA Middle East



In 2002 Ben Nabert, a fellow German, moved to the Middle East with the dream of providing the region with safe, high quality, educational toys. He founded ‘Happy Learning Middle East’ before journeying into a venture with the SIMBA DICKIE GROUP.


Thanks to this perfect partnership Simba Middle East was created, and provides over 4,000 products that proudly carry the safety standards and quality of the SIMBA DICKIE GROUP.


In 2008, Simba Middle East expanded business further by adding an incredible range of stationery products and backpacks, including items from a large number of well known licensed characters.


With over 300 employees in Middle East, North Africa and India, subsidiaries in Saudi Arabia, Qatar, Kuwait, India and Morocco, Simba Middle East is now one of the region’s biggest toy distributors.


Inspiring and educating children through play remains at the forefront of Simba Middle East’s vision.


ENJOY THE SIMBA MIDDLE EAST RANGE - with something for all ages.

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