We love to make toys – a truely inspiring statement to emphasize the groups’ philosophy

Since 2002 SIMBA TOYS Middle East provides an ever increasing variety of toys to the Middle East region.

Throughout the years it has not only been a succesful business but a mission meant to bring joy to our customers. And joy at SIMBA TOYS starts with safety. Every toy needs to go through several testing procedures in order to guarantee highest safety standards. This leaves your kids with fun and joy and yourself with the necessary confidence of providing the right items.

SIMBA TOYS provides its customers with the best service in the market.

Be it on-shelf-merchandising or full-container-distribution our team has the right solution for every business’ demand. Taylor-Made-Solutions guarantee you a perfect product variety and great product-visibility. Promotions and Special Offers can be worked out any time with our Sales Team.

The SIMBA DICKIE GROUP is a reliable partner – in all sectors of the toy industry and for customers and dealers alike. We can give this promise because our employees’ hearts are in it.distributes thousands of products throughout the region, as well as Northern Africa and India. All products proudly carry the safety standards of the SIMBA DICKIE GROUP and are of the highest quality.

With over 150 employees in Middle East, North Africa and India, subsidiaries in Saudi Arabia and Qatar, and representative offices in Bahrain and Oman, Simba Middle East is now one of the region’s biggest toy distributors. The grand opening of offices and warehouse facilities in Jebel Ali Free Zone (Dubai) allows Simba Middle East to continue its expansion as the demand for great toys in the region grows. Offices in India were officially opened on 9 April 2010, recognizing the strong ties to the continent.

A highlight of the introduction to the Indian market is acquisition of the global license from ICC for the Cricket World Cup 2011. Hosted in the Indian sub-continent, the SIMBA DICKIE GROUP are producing the ICC mascot ‘Stumpy’ and expect interest to be high given the popularity of cricket in the region.

We are reliable partner – in all sectors of the toy industry and for customers and dealers alike. We can give this promise because our employees’ hearts are in it.