ICC World Cup 2011 – The Stumpy Story

Simba Toys India was invited to take part in a tender to supply the mascot and fan articles for the Cricket World Cup, which will be held in India, Bangladesh and Sri Lanka in 2011.
Cricket is India’s number one national sport; the state gives its employees time off for important tournaments. Kids can be seen training on every street corner.

In no time at all, the Simba Dickie Group designers in Dubai developed a plush toy „Stumpy the blue elephant“ and soon won the global license for the ICC World Cup 2011.